Operation Prom Giveaway Distributes Dresses for Free

Some of Brooklyn’s high school girls are already getting set for prom night, which usually occurs sometime in June, as the school year comes to a close. For many girls in the city, prom is not a happy occasion, but one fraught instead with alienation and disappointment, simply because they cant afford the hundreds of dollars needed to dress and otherwise prepare for the momentous event.

There is an organization that has taken much of the sting out of paying for prom night, “Operation Prom Giveaway.” This generous and innovative program has over 3,000 dresses available for the 230 girls who pre-registered for the event at UAI Math & Science for Young Women in Brooklyn Heights.

With such a large number of dresses available, no wonder each girl can find her perfect dress.

“My dress represents me,” said one of the girls, a senior at the Young Women’s Leadership School of Brooklyn. “It’s a nice shade of peach, and it’s long and it has sequins and gold. I was skeptical of prom, but I’m super-excited now.”

Not only do the girls get to take home some gorgeous dresses, but make-up, shoes and other accessories are also given away. Boys are also outfitted with suits or tuxes, to make prom night special for them as well.

“Unfortunately, too many of our students cannot afford all the costs associated with such an event, forcing them to sit on the sidelines and miss out on an important life event,” Public Advocate Letitia James said.

Two students of the FDNY High School received a dress and a suit for their special night.

“Just to see everybody get a prom dress, feel beautiful, the smiles on everybody’s faces, is amazing,” one of them said. “It feels so good to help and see everyone so happy.”


James Allenby is the editor of Gowanus Lounge, bringing to his position a vast background on New York, and especially Brooklyn history, culture and lifestyle. Born and bred in the heart of "the County of Kings" James Allenby knows what it means to be a Brooklynite, and imparts this meaning at all times to his readers. Contact James at info(at)