As part of a project celebrating local artists, Stop and Shop’s Peapod brand delivery trucks will be covered with five selected pieces of art, beautifying the city while fulfilling orders of New Yorkers across the metro area all summer.
Peapod is the country’s largest online grocer, with more than 40 million orders delivered. The artworks that will be decorating the sides of their delivery trucks are the winners of an open art competition whose theme was the celebration of Brooklyn.
The project was launched back in April to “celebrate Brooklyn’s thriving community of artists, foodies and more.” Peabody said the goal of the project was, and is, to get more involved with the communities that Peabody serves.
“We launched this competition to thank our Brooklyn customers and celebrate the community,” said Jennifer Carr-Smith, Peapod President. “The submissions exceeded our expectations and truly captured the spirit of Brooklyn’s dynamic neighborhoods and Peapod’s passion for fresh food and excellent service. We hope New Yorkers will enjoy seeing the colorful designs on their streets and will continue to welcome Peapod into their homes.”
The competition was first begun in 2015, going back to the origins of the company. Three of the winners are from Brooklyn, and each winner receives a $750 gift card to purchase groceries.
“Our business is about delivering affordable fresh groceries, convenience, and creative meal solutions,” Carr-Smith said. “But it’s really so much more than that – we want to celebrate with our customers in their unique communities. What better way to thank Brooklyn for welcoming us than to connect with its thriving art community to share their creativity with the entire city. We know the wide pool of talent in Brooklyn and across Peapod’s markets will create some incredible artwork to be featured on our trucks.”
Peabody had 200 pick-up locations in 24 markets which include: New York, New Jersey, Connecticut, Rhode Island, Massachusetts, New Hampshire, Illinois, Wisconsin, Indiana, Pennsylvania, Maryland, District of Columbia, and Virginia.