New York

Peter Arnell, Esteemed Brand Visionary, and Fontainebleau Continue Their Long-Standing Partnership to Shape a New Era of Luxury Hospitality

August 2, 2023

[Las Vegas, Nevada; August 2023] – Fontainebleau, the distinguished luxury hospitality brand, is excited to reaffirm its long-standing collaboration with the globally acclaimed brand strategist and design visionary, Peter Arnell. This partnership signifies a dynamic and impactful phase for both the hotel and Arnell as they continue to reshape the luxury experience for the modern traveler. Far from a new development, this collaboration has heralded a dynamic evolution for both Fontainebleau and Arnell as they jointly reshape and redefine the luxury hospitality landscape for today’s discerning traveler.

Peter Arnell, with an illustrious career spanning over four decades, has undeniably shaped the global branding landscape. Known for his innovative approach and groundbreaking ideas, he has consistently revitalized some of the world’s most iconic brands, guiding them to unprecedented heights of success. Arnell’s unique ability to intertwine design, strategy, and storytelling has created powerful emotional connections with consumers, pushing past traditional branding limits.

Fontainebleau, a trailblazer in the luxury hospitality industry, has consistently set the standard for opulence and excellence. With an illustrious history dating back to 1954, the brand has adapted and grown to cater to the refined tastes of a sophisticated clientele. Its iconic properties, unparalleled service, and captivating experiences have established Fontainebleau as a worldwide symbol of refinement and elegance.

The strategic collaboration between Peter Arnell and Fontainebleau, under the vision and guidance of Jeff Soffer, has been instrumental in revitalizing the brand. The $200 million restoration project of the original Fontainebleau Miami, designed by Morris Lapidus, led by Soffer and Arnell, has become a benchmark for luxury resort destinations. Now, Arnell, in his role as Chief Creative and Brand Officer of Fontainebleau Development, is leading the brand vision, brand creation and holistic design for the most comprehensive brand project in America, at the Fontainebleau Las Vegas Resort and Casino.

“Fontainebleau has a legacy of offering unparalleled luxury experiences, and I am honored to continue my partnership with this iconic brand,” said Peter Arnell. “Together with Jeff Soffer, the owners and Sr. Leadership we are on a journey to bring back the original value and glory of luxury hospitality, challenging conventions and pushing the boundaries of innovation.”

Arnell’s creative vision, coupled with his deep understanding of design and branding, is guiding the future of Fontainebleau. He is steering a comprehensive brand initiative that encompasses every touchpoint of the guest experience. From the iconic brandmark to the entire immersive guest experience, each aspect is being crafted with Arnell’s distinct creative flair and world class standard of excellence to evoke emotions and forge lasting connections and feelings between the brand and guests.

“We are delighted to continue our journey with Peter Arnell,” said Brett Mufson, President of Fontainebleau Development. “His unparalleled expertise and unique vision align perfectly with our commitment to delivering unmatched luxury experiences. Together, we are set to create a new era of hospitality that will captivate our guests and cement Fontainebleau’s position as the epitome of luxury.”

About Peter Arnell: Peter Arnell is a world-renowned brand strategist, creative visionary, and author. With a remarkable career spanning over three decades, Arnell has worked with some of the most prestigious brands across various industries, redefining their identities and driving unparalleled success. He is renowned for his unique approach to branding, architecture and industrial design; blending design, strategy, and storytelling to create unforgettable connections with consumers.

About Fontainebleau: Founded in 1954, Fontainebleau is a distinguished luxury hospitality brand known for its iconic properties and exceptional guest experiences. With a rich history spanning several decades, the brand has consistently set the benchmark for luxury and elegance, captivating travelers from around the world with its impeccable service and timeless charm.

About Fontainebleau Development: For more than 50 years, Fontainebleau Development has transformed the ordinary into the extraordinary, guided by integrity and unrelenting imagination. Fontainebleau Development is recognized worldwide for its experience, resources, and track record of transforming destinations and shaping entire communities. With every success Fontainebleau Development has continued to evolve, expanding their scope beyond their residential and commercial real estate roots, to create legendary entertainment destinations, iconic hospitality landmarks, and luxury brands.


James Allenby is the editor of Gowanus Lounge, bringing to his position a vast background on New York, and especially Brooklyn history, culture and lifestyle. Born and bred in the heart of "the County of Kings" James Allenby knows what it means to be a Brooklynite, and imparts this meaning at all times to his readers. Contact James at info(at)