Get in the Game with Project Pop-Up NYC

If you’re involved in the fashion industry in New York, you’ll want to take note. The New York City Economic Development Corporation (NYCEDC) and STORY have combined to create a contest called Project Pop-Up NYC. The goal of the project is to help promote original retail and technology businesses that are related to the fashion industry.

A board of judges will be evaluating each fashion company and will select three fashion retailers and eight fashion technology companies to feature. The judges include: fashion designer Norma Kamali; editor in chief of Lucky Magazine, Brandon Holley; founder of Bismarck Phillips Communications and Media, Vanessa von Bismarck; and CEO of Bonobos, Andy Dunn.

The judges will offer the winning companies store space at STORY in Chelsea for a month in September to sell their products.   Winners will also have public relations and marketing support and guidance from key players in the industry.

The Project Pop-Up NYC is one that came out of Mayor Michael Bloomberg’s “Fashion NYC 2020 Plan” that facilitates growth of the fashion industry in NYC.

Anyone interested can obtain more information here and can find an application at

As New York City Economic Development Corporation President Seth W. Pinsky explained,

“Project Pop-Up NYC will enable emerging New York City-based fashion retailers and fashion technology companies to gain critically important exposure, helping them to join the next generation of leaders within this important sector. By providing the opportunity to sell merchandise from a unique pop-up store, while also offering mentorship and business development training, this program will help these companies take their businesses to the next level.”

Start your engines fashion people and get your applications in!


James Allenby is the editor of Gowanus Lounge, bringing to his position a vast background on New York, and especially Brooklyn history, culture and lifestyle. Born and bred in the heart of "the County of Kings" James Allenby knows what it means to be a Brooklynite, and imparts this meaning at all times to his readers. Contact James at info(at)