Reeta Holmes of the Silverfern Group at the NAIC Annual Meeting

At the recent NAIC 44th Annual Meeting and Convention in Carlsbad, California, Silverfern Group Founder and Co-Managing Partner Reeta Kapani Holmes spoke on two panels. The panels were entitled “How to Deliver Superior Returns by Driving Operational Value and Structure” and “Women in Private Equity.”

As one of the most successful women in Private Equity, Reeta Kapani Holmes had a great deal to offer to those present. When asked about her place as a role model for other women in the field, she said “Thank you. I am proud to have built a world class firm. As a woman in a male dominated industry, I am happy the market recognizes that excellence comes in both genders. Our differentiation is not that we are a woman-led firm, but that Silverfern is excellent at what we do — active co-investment.”

Reeta Holmes described Silverfern’s value creation strategy and explained it as such:

“Experienced Silverfern Advisory Board operating executives are brought in to be part of every deal team from the very beginning. Not just diligencing the target company’s management and operations, but critiquing them to identify immediate improvements to be implemented post acquisition, based on real world operating experience. The availability of those executives in either executive or non-executive roles, and the collective resources of our 60+ global family office investors, allow us to drive further value creation post acquisition as a quasi-strategic, and not just financial, investor.”

The NAIC, founded in 1970, is an association with the mission of empowering women and minorities to succeed as investment managers and to encourage the creation of wealth for underserved markets.



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