Seven of the 41 theaters that make up Broadway are getting a new owner. Mari, the live-entertainment company Ari Emanuel started in October 2025 after Silver Lake took his talent and media firm Endeavor private, has agreed to buy ATG Entertainment for $6 billion, a price that includes the debt already sitting on ATG’s books. The deal hands Emanuel control of Broadway venues such as the Lyric Theatre, home to Harry Potter and the Cursed Child, the Eugene O’Neill Theatre, where Book of Mormon runs, and the Walter Kerr Theatre, current home of Hadestown.
Broadway’s theater district operates with a fixed stock of 41 buildings, most held by a handful of owners, so a shift in control of seven of them moves a meaningful share of that scarce real estate. ATG’s reach extends well past Manhattan. The company operates 70 theaters across the United Kingdom, the United States, Germany and Spain, including 10 venues in London’s West End. Those stages host over 16,000 performances a year and draw 18 million theatergoers. Providence Equity Partners has owned ATG since 2013. Blackstone picked up a minority stake in 2024, and both are exiting through this sale.
Emanuel already runs the talent agency WME and serves as executive chairman and chief executive of TKO Group, which owns UFC and WWE. Mari also bought the ticketing platform TodayTix last year, a service that handles roughly 15 percent of Broadway ticket sales and 20 percent in the West End, giving Emanuel a direct line into how audiences buy seats for the shows his venues will now host.
The purchase lands during Broadway’s strongest financial stretch on record. The 2024-25 season grossed $1.89 billion, and Mari says it plans to invest in modernizing and preserving the theaters while letting ATG keep its brand and leadership. The deal still needs regulatory sign-off before it closes.
