New York’s Museum of Modern Art recently hosted a press conference for the launch of the first virtual online museum by Italian fashion designer Valentino. Actors Hugh Jackman and Anne Hathaway showed their support for the project.
“Ladies and gentlemen, today we are witnessing the birth of a revolution and no, I do not believe that word is hyperbolic” Hathaway said. “The Valentino family has created something that has never existed before- a virtual museum that will change art, the art world and how we experience both forever.”
The Valentino Garavani archive includes 300 gowns which can be viewed in 360 degrees. Alongside the dresses are sketches, editorials, photos and interviews which explain the background and inspiration behind each dress.
Valentino explained: “We tried to do something to continue this virtual museum and especially, I don’t know, I love to design and draw. And I’m going to do unbelievable drawings of new creations because thank god I am still quite creative.”
Hugh Jackman, who participated in the press conference, stated how he has admired Valentino’s work for many years.
“He’s a good friend of mine and I’m also an incredible fan, I think what he’s doing is beautiful on every level and he’s got such a good heart” he said. “I think what touches me most is his generosity with it. It’s free for everybody and he’s a master. There’s really no one like him and he’s happy to share everything. I mean it’s not just looking that the dresses, you get to see details, he shows you how he makes the dress. So if you’re a student of fashion or beauty or art in any way, I think this is an amazing gift.”